Beko Reinforces Long-Term Commitment to Pakistan’s Home Appliances Industry

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Karachi, Pakistan – 25 November 2025: Koç Holding — Türkiye’s leading investment conglomerate — reiterated its confidence in Pakistan’s economic potential and in Dawlance’s growth strategy following a strategic visit by top leadership from Koç Holding and Beko, the Group’s flagship brand in the global consumer durables industry.

The delegation featured Dr. Fatih Kemal Ebiçlioğlu, President of Consumer Durables Group at Koç Holding; Can Dinçer, Chief Commercial Officer for Türkiye and South Asia at Beko; Nihat Bayız, Chief Production & Technology Officer at Beko; and Handan Abdurrahmanoğlu, Director of Regional Marketing, Business Transformation & Growth at Beko. They were hosted by Dawlance’s Managing Director, Umar Ahsan Khan.

During the visit, the team toured Dawlance’s advanced manufacturing facilities in Karachi and Hyderabad, which continue to benefit from ongoing investments in R&D, product innovation, and production modernization. The executives also engaged with key retail markets in Karachi and held an interactive session with Dawlance’s nationwide dealer network to discuss market dynamics, consumer behaviour, distribution strategies, and future growth opportunities.

Umar Ahsan Khan remarked, “This visit reflects the confidence our global leadership places in Dawlance and the vast potential of Pakistan’s market. We remain dedicated to fast-tracking innovation, empowering our dealer network, and delivering dependable technologies that address the evolving needs of Pakistani consumers.”

Koç Holding and Beko reiterated their long-term commitment to Pakistan’s sustainable industrial development, local manufacturing expansion, and technological advancement. The Group continues to serve as a vital bridge in strengthening economic ties between Türkiye and Pakistan — two nations bonded by shared values and strategic cooperation.

Bilateral trade between Türkiye and Pakistan reached approximately USD 1.4 billion in 2024, with both countries aiming to scale this figure to USD 5 billion in the near future through deeper collaboration and mutual investment.

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