SHANGHAI/MILAN: When Audi engineers first examined the Zeekr 001 in 2021 — a sleek, long-range EV with European styling — they realised competing with Chinese automakers would require embracing Chinese technology. Within 18 months, Audi developed the AUDI E5 Sportback using batteries, powertrain, software, and driver-assist systems from Chinese partner SAIC, now set for launch in China at \$33,000.
Audi is not alone. Toyota and Volkswagen are working with GAC and Xpeng, while Renault and Ford are exploring global EVs built on Chinese platforms. Analysts say such partnerships offer a win-win: global brands accelerate development while Chinese firms gain revenue amid a domestic price war and trade tensions.
Industry observers liken the approach to Intel’s “Intel Inside” campaign — Chinese firms now offer EV technology “in a box,” including ready-made chassis, batteries, and software. Leapmotor, CATL, and Nio are already licensing platforms abroad, while investors like Abu Dhabi’s CYVN Holdings are building premium EVs on Chinese foundations.
Experts caution, however, that overreliance on Chinese technology could erode brand differentiation. “In the long term, you’re just a retailer,” warned former Aston Martin CEO Andy Palmer. Still, for now, China’s EV know-how is reshaping global auto design — and legacy automakers are racing to keep pace.
By Reuters
