Bestway Group has announced that it has entered into a landmark strategic partnership with Geely Auto Group, one of China’s largest privately-owned, and among the world’s most innovative and rapidly growing, automotive manufacturers, for the distribution and assembly of Geely vehicles in Pakistan.
Under the agreement, Bestway Group, through its subsidiary Bestway Automotive (Private) Limited, will operate as the sole authorised distributor of Geely Auto Group products in Pakistan, marking a significant milestone in the country’s evolving automotive landscape. Initially, a range of Geely vehicles will be introduced into the Pakistani market as Completely Built Units (CBUs), ensuring customers gain early access to Geely’s world-class products. This will be followed by vehicles locally assembled in Pakistan through Bestway’s existing automotive assembly plant in Karachi. The partnership between Bestway and Geely is expected to evolve into a long-term and broad-based collaboration resulting in enhanced localisation, strengthening of the local automotive supply chain, meaningful skills development, and employment generation.
The signing ceremony was held at Geely Headquarters in Hangzhou, China, marking the commencement of the strategic partnership between Bestway Group and Geely Auto Group.
Geely Auto Group, a globally recognised automotive powerhouse, is renowned for its unparalleled engineering capabilities, cutting-edge innovation, exceptional safety standards, engaging driving dynamics, and intuitive design. The company operates one of the world’s largest automotive research and development networks and holds an extensive portfolio of advanced technology patents.
Models Coming to Pakistan
Among the models planned for introduction in Pakistan are Geely EX5, a premium all-electric SUV that combines advanced EV technology, intelligent features, and refined comfort to redefine sustainable mobility; Geely EX2, China’s best-selling passenger vehicle in 2025, which brings together smart technology, outstanding efficiency, and everyday practicality in a compact all-electric package, and Geely Starray EM-i, which holds the Guinness World Record for the lowest fuel consumption by a plug-in hybrid SUV.
A Global Brand Portfolio
Geely Group possesses an impressive portfolio of automotive brands, spanning affordable mass-market vehicles, premium automobiles, and luxury European performance marques. The automotive brands owned, controlled, or strategically invested in by Geely include iconic brands such as Volvo, Lotus, Aston Martin, Smart, Zeekr and Lynk & Co alongside Proton, Polestar, LEVC (the iconic London electric black cab), Livan Automotive, Farizon Auto, Radar Auto (Riddara) and motorcycle brands (Benelli, QJMotor, and Keeway).
Beyond Automobiles: Smart Mobility and Aerospace
Beyond automobiles, Geely is also at the forefront of smart mobility and aerospace innovation. Its smartphone business and low-Earth orbit (LEO) satellite network form the two foundational pillars of Geely’s Integrated Space and Earth Mobility Ecosystem. Through its aerospace subsidiary, Geespace, and smartphone company, Xingji Meizu, Geely has created a seamless, boundaryless digital ecosystem connecting smartphones, intelligent vehicles, and satellite-enabled services.
Digital Ecosystem: Smartphones and In-Car Technology
Xingji Meizu develops premium smartphones, wearable smart devices, and extended reality (XR) technologies, while Flyme Auto, Geely’s intelligent in-car operating system, serves as the digital platform underpinning its next-generation electric vehicle portfolio.
Geely is the world’s only automotive manufacturer to independently develop, own, and operate a commercial constellation of 64 low-Earth orbit (LEO) satellites through Geespace, providing advanced vehicle connectivity, high-precision positioning, and enabling the future evolution of autonomous driving technologies.
About Bestway Group
Bestway Group is a diversified multinational conglomerate with a significant presence across the United Kingdom, Pakistan, and the Middle East. In the UK, the Group owns Bestway Wholesale, the country’s largest independent food wholesaler, and Well Pharmacy, the second-largest retail pharmacy chain. In Pakistan, Bestway is the largest expatriate investor group and has been ranked No. 1 in Equity Ranking and No. 2 in Market Capitalisation by the Economic Policy and Business Development (EPBD) organisation. Its principal investments in Pakistan include:
Bestway Cement Limited: Pakistan’s largest cement manufacturer.
United Bank Limited (UBL): Pakistan’s largest private sector bank by market capitalisation.
UBL Insurers Limited: Pakistan’s sixth largest insurance company.
Bestway Renewable Technologies (BReT): A provider of solar energy, EPC, and renewable energy solutions.
Bestway Packaging: A state-of-the-art cement packaging manufacturer.
MAP Foods: A modern food processing company focused on export markets.
Bestway Consultancy Services: Delivering professional consultancy and back-office support services.
With over three decades of experience in building, operating, and managing successful businesses, Bestway has established itself as a trusted long-term investor and partner, well positioned to collaborate with leading international organisations seeking growth opportunities in Pakistan and the wider region.
Further details regarding automotive product lineup, launch timelines, and dealership network expansion will be announced shortly.
