VIENTIANE: Green SM has signed Memoranda of Understanding (MoUs) with 10 strategic partners in Laos to expand its green mobility ecosystem through cross-sector collaboration involving banking, finance, telecommunications, digital payments, media, tourism and hospitality.
Thank you for reading this post, don't forget to subscribe!The partnerships aim to strengthen platform connectivity, integrate services and introduce value-added offerings, making electric mobility more accessible and convenient for customers across the country.
The signing ceremony, held under the theme “Green Alliance Frontier – Where Pioneers of the Green Economy Come Together,” also marked the third anniversary of Green SM’s launch of electric taxi services in Laos. The event was attended by Nguyen Minh Tam, Ambassador Extraordinary and Plenipotentiary of Vietnam to Laos.
The 10 partners include VietinBank Laos, Joint Development Bank Public, MB Bank Laos and Sacombank Laos in banking and finance; Unitel, ETL and Lao Telecoms (M-Money) in telecommunications and payments; Good Media (Bawanli) in transportation and travel; and Muong Thanh Luxury Vientiane Hotel and Latsavong Wanda Vista Hotel in hospitality.
Under the agreements, Green SM and its partners will leverage their respective technological capabilities, service platforms and customer networks to explore opportunities for integrating electric mobility solutions into existing business ecosystems.
The collaboration will also focus on exclusive promotional offers and customer engagement initiatives, allowing users to access Green SM services through platforms they already use.
In the tourism and hospitality sectors, the partnerships will explore integrating Green SM’s transportation services with hotel networks and other service providers to offer convenient mobility solutions for hotel guests, international tourists and corporate customers.
Meanwhile, cooperation with media partners is expected to support joint branding and promotional campaigns to raise public awareness about electric mobility and encourage the adoption of environmentally friendly transportation.
A key highlight of the ceremony was the unveiling of “Frontier Mark,” an artwork combining the distinctive marks of all participating partners into a shared symbol representing collaboration and their collective commitment to developing a green economy in Laos.
Speaking at the event, Le Thi Ngoc Linh, Deputy CEO of Mobility Services Operation at Green SM, said collaboration among businesses and organisations across different sectors was essential to accelerating the transition towards a greener future.
She said the Green Alliance Frontier initiative aimed to establish a platform for partners to share a common vision, leverage their strengths and explore meaningful business opportunities. By connecting platforms, services and customer networks, Green SM hopes to make green mobility solutions more accessible while creating sustainable value for local communities and the Lao market.
Since launching operations in Laos three years ago, Green SM has completed nearly 4.6 million rides in the country. The latest partnerships are expected to further strengthen its local presence and facilitate the integration of electric mobility with everyday services.
Through these cross-sector alliances, Green SM aims to improve customer convenience, expand the adoption of electric transportation and contribute to the development of a more sustainable mobility system in Laos.
