Lahore: Tetra Pak Pakistan and WWF-Pakistan have recognised Crescent Model Girls High School, Lahore, for collecting 173 kg of used beverage cartons under their joint Recycling Awareness Project. As the Central Region winner, the school received furniture manufactured from recycled Tetra Pak cartons, highlighting the potential of recycling to transform waste into useful products.
Thank you for reading this post, don't forget to subscribe!The school collected approximately 12,110 used beverage cartons, earning recognition at a ceremony held on Thursday, 29 October 2026. The event also featured the inauguration of the recycled furniture through a ribbon-cutting ceremony, a presentation highlighting the school’s collection efforts, an interactive quiz with Tetra Pak’s mascot, Captain Dubloo, and a water conservation-themed mime performance by senior students.
Speaking on the occasion, Muhammad Bin Shahzad, Sustainability Manager at Tetra Pak Pakistan, said that students were not only the leaders of tomorrow but also the change makers of today. He emphasised that responsible choices made by young people could create a positive impact beyond classrooms. He added that the partnership with WWF-Pakistan reflected Tetra Pak’s commitment to strengthening collection and recycling initiatives while empowering the next generation to contribute to a sustainable future.
Hammad Naqi Khan, Director General of WWF-Pakistan, said that when young people were given opportunities to take action, they could turn environmental awareness into responsibility. He appreciated the students of Crescent Model Girls High School for demonstrating how meaningful environmental action could begin in the classroom.
Mian Altaf Saleem, Managing Trustee of Crescent Education Trust, thanked Tetra Pak Pakistan and WWF-Pakistan for their support and appreciated the dedication of the students and teachers in making the initiative successful.
Launched in 2017 with the support of Tetra Pak Pakistan, the Recycling Awareness Project has conducted 79 awareness sessions across Karachi, Lahore, Islamabad, Rawalpindi, Wah Cantt and Khanpur (Rahim Yar Khan). The initiative also introduced a used beverage carton (UBC) collection competition, encouraging students to translate environmental awareness into practical action. A total of 47 schools participated in the collection drive.
Crescent Model Girls High School emerged as the Central Region winner with its collection of 173 kg of used beverage cartons, equivalent to approximately 12,110 cartons. The school was rewarded with furniture made from recycled cartons collected through the initiative.
Implemented by WWF-Pakistan’s Environmental Education Department, the project is part of the organisation’s broader efforts to promote environmental education and sustainable waste management practices within Pakistan’s education system. By combining awareness sessions with hands-on activities, the initiative encourages students to reduce waste, adopt recycling practices and promote environmental responsibility in their schools and communities.
According to the World Bank, global waste generation is projected to increase by 73% by 2050, highlighting the urgent need for more sustainable consumption and waste management practices. The transition towards a circular economy, where materials are reused, recycled and kept in productive use for longer, is increasingly important for reducing waste, conserving resources and protecting the environment.
